Our Philosophy

We have a  dynamic team of professionals with experience in all aspects of the commercial software space.   We’ll adapt to your situation regardless of your size, the type of industry you’re in, and the business model.   However, we will not waiver from our core principles.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

-Steve Jobs,  Apple-

We’re sure that you have a big pipeline of projects that all have to be done.  We will be unapologetic in questioning this. Our goal is to help you identify what is truly the most important project to invest your company’s time and money toward.

The most important thing a CEO has to do is make sure his or her company is, and stays, tuned in. There are ongoing challenges with people, culture, strategy, and execution, but the real difference maker is consistently producing products and services the market loves.

-Steve Bennett, former CEO of Intuit Inc.-

There’s surely a wealth of knowledge inside your company.  Unfortunately, the people inside your company’s walls are not the market and relying soley on inside knowledge means you’re ignoring your blindspots.   We require that your product managers get out in the field and interview customers, non-customers.

If we have a good quarter it’s because of the work we did three, four, and five years ago. It’s not because we did a good job this quarter.

-Jeff Bezos, Amazon-

Sorry to burst your bubble, but we don’t just stand at a whiteboard dreaming up innovative concepts that you can implement right away.   We exist to help organizations do the legwork to ensure that your product function can continuously focus on sustainable, long-term growth and not just short term tactical features.

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